Analyse data to gain a deep understanding of your customers so you can create personalised experiences

The intuitive customer data platform (CDP) highlights insights that can be used to create meaningful experiences that relate to your individual customers.

Unified customer profiles provide insights driven by AI that combine behavioural, transactional and observational data. Use the results to enable marketing, sales and services to personalise engagement with customers. Identify new audience segments to target. Results are shown in real-time and minimal training is required to use the platform.

The platform can be customised using Microsoft Azure and the Power platform.

Machine Learning templates can be used to create actions such as predicting churn and product recommendations. Plus, with Microsoft and third-party integrations, you can activate analytics for email, advertising and other customer engagement tools. Furthermore, you can use Power Automate to create workflows.

Customised Machine Learning models can be created using Azure Synapse Analytics which collates operational, financial and unstructured IoT data. Additionally, you can connect your data to Power BI to create reports and dashboards, or event create apps with embedded customer data with Microsoft Power Apps.

The platform adheres to data privacy legislations such as GDPR, so be rest assured the data is secure.